Google investing in Machinima and the future of television
Google is Getting Deeper Into the Content Business
According to a new report, Google is preparing to invest in Machinima , which has more than a billion visits each month on your game and series . Machinima is already a huge player, with 154 million unique visitors and 1.52 billion visits this past March. You do not need any help on YouTube. With this investment , Google is getting equity in Machinima , betting on the long-term future of Internet TV and participating in one of the biggest stars of that market.
The goal with YouTube channels is to have more high-end series to advertise and present in connected TVs . YouTube has supported everything from games , health , comedy ,sports , including SB Nation . But the money from YouTube Channel is a loan where thepartners are to maintain their advertising revenue after paying the money they took from Youtube in advance.
It is a movement parallel to the traditional way with which television companies such asNBC invested in cable channels or plays web as Bravo , A & E and Hulu .
Having Google as investor and partner in the largest battles of web television , is an offer that few companies would refuse to accept.